Love this all-white-everything shot by NYC-based photographer Adam Pass!!

Really excited about the fashion shoot I just did with photographer Adam Pass.
Photos are in the editing stage… just 1700 frames to look through!

Fashion Model Paula Patrice photographed by Adam Pass (c) 2015 All Rights Reserved

Rebuilding a modeling portfolio is a process, especially after 15 years of success as a “brunette” brand.

Photography by editorial visionary Roberto Ligresti.
Hair and makeup by the Internationally-renowned Livio Angileri.

Paula Patrice Photographed By Adriana Curcio 2014

I had a photoshoot with a fabulous team recently and they turned my Joe Dirt-style mullet into Calvin Klein circa 1980s. I love this classicly styled portrait. 

Details, as always, are shared on my Facebook along with a few Ziggy Stardust jokes.

open call models sign

Were you handed a card at the mall by a “Scout” who thinks your child is perfect for the Baby Gap campaign? Heard a radio ad that “advertisers are looking for talent in your area for tv commercials”? 

You probably wondered if it’s too good to be true, and I hate to break your reality bubble but yes, you’re probably about to get scammed.

Do you know the difference between a Casting Agent and a Model Scout? If the answer is “No” then you’re putting your child’s safety (and your wallet) at risk. 

Talent Scouts are nothing more than middle men who, in turn, pitch the talent they find to Casting Directors. Talent Scouts are recruiters; they need to move volume in order to bank commissions.

Casting Agents work on behalf of real clients to find appropriate talent options for a specific job. They may “cast” 500 kids to find the perfect one, but all 500 of those kids did, in fact, have a chance at an actual job.

This isn’t to say that Talent Scouts don’t occasionally place a model with a top agency… But the odds are not in your favor.

So I pose this question:

If you were looking for a job would you apply directly to a company’s Human Resource Department or would you go to a Job Fair, pay a Recruiter to post your resume on their website and nervously await feedback?

You probably just answered your own question. Business is business, even when it’s the business of modeling. You’re applying for a job. It should feel professional and be free of charge.

And by the way, I posted the Fall 2013 Baby GAP casting in my Facebook feed and a FB friend’s son booked the ENTIRE campaign. Casting directors use their trusted social network to find new talent. So, don’t be shy… Connect with me on FB!

 

Are you sure you want to model for a living? Read my article on the changing fashion industry and how it’s affecting model work.

Other discussions coming soon:
Casting Director vs Casting Agent
Submitting Directly To Agencies
Online Agencies And Casting Websites

Models need to shoot “digital polaroids” every few months to show clients how they really look. They’re also the type of pics to snap when submitting to agencies for representation.

It’s important not to retouch, to have a clean no-makeup face and show all angles of your face. Agencies post these online for clients to reference how the model looks in person. You’d better look exactly like your digis when you walk through the door!

Here are my new digi polas, requested for a job in Paris. What do you think?

You learned how to Smize in a previous post, smiling with your eyes. It’s an emotional connection that a model makes with the camera lens.

Here, NYC fashion photographer Peter Hurley teaches the art of the “Squinch”, a physical trick that gives the perception that a connection is made. That a model isn’t blankly gazing but is engaging.

Watch, learn and practice. You’ll look cooler in your Instagram photos.

Paula Patrice Louise Brooks Style

size0-2

It isn’t the first time I’ve seen this “selling strategy”. What happened to advertising for the average woman? 

Many argue that the average American woman is a size 12 and using that average woman in clothing catalogs isn’t sensible for an advertiser. Ok, I get it. Advertisers don’t want too much reality.

I’m all for aiming ads at the ideal average woman’s size, call her a “Perfect 6” or a “Curvaceous 8”.

Where designers have lost their marbles is not in Magazine Editorials or Look Books, where we all know images are retouched and models pose under unrealistic circumstances. In a catalog, where images are supposed to speak to the consumer, I’m calling WTF on this trend of retailers using 5’9″ models wearing a size zero (actual screenshot above). Not only can we not envision how that dress will look on anything wider than a hanger, but it makes me wonder: Are your clothes so poorly cut that you can’t hang them on an average body and still have them look decent?

At some point in this vanity game retailers and designers need to face the fact that only two things can come of an unrealistic sales display of garments:

1- We aren’t buying clothing that only looks good on stick figures, so your sales drop.

2- If we take a leap of faith and buy, there’s a good chance you’ll be seeing a high rate of returns. Your sales still drop.

So tell ya what… How about we start using models with body types that are, at the least, appealing to female shoppers in these online catalogs.

Because I’m a lot of things, but I’m nobody’s Size 0.

Tyra Banks Smizing

Models work hard to perfect their camera gaze. Photographers often instruct “Give me more.” But what’s more to give?

Tyra Banks coined the phrase “smizing”, when a model smiles with their eyes. Here’s a quick tutorial; now grab a mirror and start practicing.

bad photoshop

I won’t name the retailer using this image on their homepage, but YEEGADS

The most important advice for clients is this: 

If you’re spending all that money on a photoshoot, make sure you spend as generously on the post-production.

A lot can be done in post-production Photoshop to save an image if the color is off, the lighting went wrong, or the clothes are wrinkled. A good retoucher with retail experience knows how far to take an image while maintaining the integrity. But there are bad retouchers who can destroy all the hard work that goes into a shoot with a few clicks. 

As seen here:

Lady In Red is sitting… on thin air. They removed her stool.

There must’ve been a shadow to the left. It’s blue, white, and ghostly. WTH?

Lady In Blue has a pointed shoulder blade and abnormal waist. Somebody went all Barbie on her.

We won’t even discuss Lady In Red’s expression. Caught at the wrong moment by the camera… Really, there wasn’t a better shot to choose from?

Every model’s nightmare. How did this get approved??? Epic Fail!

It’s as if Raybans have a 5-on/10-off fashion lifecycle… a half decade hot, then a decade not. Late 80’s yes, but in the late 90’s they felt outdated. 

Guess they’re back in fashion, cuz a model friend was wearing this pair that conveniently folded down to fit in her tiny pocket. I borrowed, I posed, and I must have a pair!

From an angle, this frame shape looks good on everyone.

Model Tip: turning your head at a slight angle to the camera is more forgiving than shooting straight-on.

Paula Patrice Raybans

GET THE COMPLETE LOOK

 The Eye | The Lips | The Nails

It’s the look of the season.
Not too smoky, not too bare… Kinda like you just don’t care.

But ohhh we do care!

 Warby Parker Glasses

In the past it’s been easier to get a mail order bride than mail order glasses. That’s changed with eyeglass designer Warby Parker’s Home Try-On program.

My friend Jeff messaged me today asking for advice on what glasses shape would be best for his face, and I told him “ask the people who are only too happy to insult you – your friends.” Friends give the best input on what looks good, but that means you need the glasses in-hand. 

Warby Parker crafts modern-but-not-too-trendy eyewear (just saying you have Warby Parkers will make you appear hip) priced around $100 per prescription pair. They also have non-prescript and sunglasses.

And for every pair sold they give a pair to someone in need. It’s a charity 2-fer and that’s the best part of all!

HOME TRY-ONS:  5 Pairs, 5 Days, 100% Free  >>
They’ll send you up to 5 pairs of glasses to try on at home for 5 days free, and include a pre-paid return shipping label to send them back with no obligation to buy. Easy peasy!

GEMS hair accessories by Erickson Beamon to fight sex slavery

While we’re counting our blessings this holiday season others just like us are living as sex slaves. Help them >>

Human trafficking is considered the world’s second largest, fastest growing organized crime; it is a multi-billion dollar industry. The International Labor Organization estimates up to 20.9 million people globally are modern-day slaves, and UNICEF estimates that 1.2 million children are sold every year. It’s disgusting and it’s happening in your own backyard.

Organizations such as GEMS and Somaly Mam Foundation dedicate themselves to helping victims escape and recover. Somaly Mam is a former Cambodian sex slave who never knew her own name. GEMS is founded by Rachel Lloyd, who in 1998 with a computer and $30 started her non-profit at her kitchen table, in a house where she was providing women safe harbor.  GEMS (Girls Educational and Mentoring Services) assists victims, girls and young women ages 12–24, who have experienced commercial sexual exploitation and domestic trafficking. 

Through your purchase of these fabulous limited-edition hair accessories by famed jewelry designer Erickson Beamon you can make a difference; all proceeds support GEMS.

Combine a few for a Gatsby-inspired, art-deco holiday ‘do… and feel good that your purchase made a difference in someone’s life. SHOP & SAVE A LIFE >>

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