Love this all-white-everything shot by NYC-based photographer Adam Pass!!

Really excited about the fashion shoot I just did with photographer Adam Pass.
Photos are in the editing stage… just 1700 frames to look through!

Fashion Model Paula Patrice photographed by Adam Pass (c) 2015 All Rights Reserved

Still waiting for you to connect with me on Facebook. Let’s be random friends

Paula Patrice Facebook NYC Soho

Rebuilding a modeling portfolio is a process, especially after 15 years of success as a “brunette” brand.

Photography by editorial visionary Roberto Ligresti.
Hair and makeup by the Internationally-renowned Livio Angileri.

Many people know me from way back, when I was blondish. Not entirely blonde, just enough to soften my hard edges (whether they were real or imagined). 

After my short brunette pixie look caught on my modeling agency was against any changes, with good reason. I was working photoshoots every day, recognized by big brands, casting directors and photographers. A model works years to build a portfolio around a particular look and there’s a point where we need to ride the wave.

I was fortunate in my first career, but it’s time change it up, and now my passion for technology has allowed me a second successful career… Which means I get to look any way I darn well please!

Goodbye Quirky Pixie… Helloooo Empowered Blondie!

 

Paula Patrice Photographed By Adriana Curcio 2014

I had a photoshoot with a fabulous team recently and they turned my Joe Dirt-style mullet into Calvin Klein circa 1980s. I love this classicly styled portrait. 

Details, as always, are shared on my Facebook along with a few Ziggy Stardust jokes.

Models need to shoot “digital polaroids” every few months to show clients how they really look. They’re also the type of pics to snap when submitting to agencies for representation.

It’s important not to retouch, to have a clean no-makeup face and show all angles of your face. Agencies post these online for clients to reference how the model looks in person. You’d better look exactly like your digis when you walk through the door!

Here are my new digi polas, requested for a job in Paris. What do you think?

Paula Patrice Louise Brooks Style

It’s a little late to try convincing you I don’t like this app after 14,168 check ins. Clearly it plays on my user loyalty. :-D So why quit?

paulapatrice-4square-profile

Foursquare’s developers have made a series of moves that made me lose interest. Me, Miss 14k. If I’ve lost interest, I’m sure the 2ks quit long ago.

So what were the dealbreakers?

1- The “game” of Foursquare became a secondary feature. The original appeal for me was competition – against my friends for points, to grab mayorships, badges, and even against myself. I enjoyed trying to remember where my past check ins were and check in consistently (like the game Concentration) in order to gain the Mayorship, if even on a drive-by. 

2- They changed the UI to become unusable. Then changed it again, and again, and again. A checkin was two clicks, then one click, then two forward and one back… I can’t adopt a product if it’s fluid.

3- There’s one big “search” field, and I have no idea what it searches. It’s useless. I’ve tried it a few times to find the nearest Starbucks, seafood restaurant, parking lot, Foursquare friends… I can be in front of a restaurant and it isn’t suggested to me when I search “restaurants.” 

4- This “social media” stream is anything but social. There is very little interactivity or engagement with friends. There’s a “heart this” & “leave comment” button. Whoopeedoo.

Where is the value for me, Foursquare developers? I’m your early adopter, your power user. Who is this core user that you are trying to engage by changing the UI as often as you change your undies? 

I believe there is plenty of room left for more social media streams in the cyber world. I’d love to see something new, where I can engage in a new way with a new network. But Foursquare won’t be it; no, it’ll merely be a button that you hit when you want to add a location to your Instagram check ins.

Foursquare is an afterthought because they made themselves one. #EpicFail

Let’s be Facebook friends and make the world a smaller place

TBT-Paris-Cover-Paula-Patrice

Thought I’d start a #MommyMonday tag with this Macy’s ad, even though I’m a Rent-A-Mom.
Sometimes the parents seem a little too happy to drop their kids in my lap and get a few hours to themselves!

PP Macys Coupon Ad With Kids

 Here are the actual full-sized Macy’s magazine ads: 

paula patrice photo by ron contarsy

We’re starting to see some photos from the new Steven Meisel for Louis Vuitton campaign in the UK Vogue & Harpers August issues, and in Vanity Fair and W Mag in the USA. Stay tuned… 

 

Bella Agency logo

There are three big, famous modeling agencies: Ford, Elite and Wilhelmina. They’re the powerhouses, but it’s hard to pivot a large corporate entity in a new direction. 

And fashion, my darlings, is moving in a new direction. Either move with it or move out of the way!

Let me explain:

Fashion used to have a defined cycle: runway, editorial, catalog, fit/showroom, commercial advertising. Each had it’s own time of the year so girls would move one cycle to the next, walk the runway one month, shoot the editorials the next month, shoot the catalogs in the months to follow. Fit and showroom girls were a full size 6 and worked a local market with the Fashion Coterie week every six months. Commercial was a frowned-upon adjective that implied cheesy lifestyle-type work and less money.

Europe was where models built their portfolios, starting in Milan and hopefully ending up in Paris. Germany had the money. Models would only move to NYC once their portfolios were strong and they’d compete in the high-stakes world of ad agencies and department stores. Japan was where models secretly went on six-week contracts to pad their bank accounts.

Fast forward to  today’s GLOBAL commercial fashion market generating over a trillion dollars per year. The Brazilians took over IMG’s booty-market (hello SI & Victoria’s Secret), Anina left NYC as an unknown model to break out as the most recognizable model in China, and Stephanie Winston Wolkoff took NY Fashion Week to Lincoln Center with the intention of making it a year-round event. The high-end fashion economy sunk to new lows and the retail sector reacted with severe downsizing and less-tailored garments; Macy’s acquired May Company, merging over 50% of US department store holdings into a single corporate entity while shuttering Macy’s West corporate headquarters.

Gone are the days of big budgets, trips to exotic locations with full teams shooting 6 shots in a day, and full-length catalog pages. Airfares hiked and models absorbed overhead costs in the hopes of keeping their clientele. Day rates dropped, but more models are willing to work for less, so clients cast a wider net. And then came eCommerce, the perfect solution for a resource-constrained retail world.

Ford NY has downsized to one division of models with a spectrum of ages & sizes. Consolidation is taking place across the entire industry. 

Think I’m wrong? Ford Models NY closed their Plus, Lifestyle and Classic boards on July 1st, 2013. Over 500 models and 20 agents went running for the doors to find new homes. Other agencies have followed suit, downsizing to their strongest, often youngest core of talent. Boutique agencies like DNA, Q Models, One Management and Muse are standing strong with solid, diverse, selective talent. Less models equals less overhead, which equals a better profit margin.

Photographers are shooting everything on white seamless in studio, 40 shots per day. Clothes are shown as still-life shots. Soon, it’ll just be one quick 360 degree video of a model in the clothes, and digital stills will be lifted from there. Faster and faster, until it all ends up feeling nothing like inspired art and more like a mass-production factory.

Fashion modeling has become commercially-driven and Warhol-ian. 
In the end, it’s a trillion-dollar business.

So, how does that affect my choice of agency representation? I’m betting on global commercial fashion and advertising to be the big consistent earners. Keep Reading »