Paula Patrice Vibram FiveFingers Shoes with dog thumb
Was it deception or delusion?

Our brains lie to us. Our brains practically demand we eat an entire pint of ice cream at midnight or drink another glass of wine at 1am. We rationalize it’s okay because in that moment we are emotionally alive!

Free-spirited, caution-to-the-wind, live-for-today emotions remind us of our younger years when a small misstep was met with a quick recovery and our brains encourage us to relive those moments as we get older. 
70 million American consumers bought the “barefoot running” vision, but they forgot about evolution.
I purchased Vibram 5Fingers because their marketing message of feeling earth beneath my feet brought back memories of running in the grass barefoot, through a sprinkler or on the rainy pavement of my family’s driveway. The premise of Vibram’s marketing makes sense in our brains; running barefoot is the human body’s intended engineering.

However, our physical reality is that we do wear shoes and our bodies have adapted to them. Our gait compensates for heel height, foot pronation for impact, arch shape for fit. Most of us don’t live in a barefoot world anymore.
‘Naked running’ is like taking the rubber off your car’s tires.
Keep Reading »
Movie Don Jon

PLOT SUMMARY: A New Jersey guy dedicated to his family, friends, and church, develops unrealistic expectations from watching porn and works to find happiness and intimacy with his potential true love.

PP REVIEW:  We peek into the world of Jersey middle class 20-somethings, the suburban club scene and the pressure to keep up a “cool guy” image with hard biceps and a “perfect dime” girlfriend. I loved the human side of this story, the secret porn addiction that was handled hilariously, keeping this movie classy instead of creepy. 

Scarlett Johansson plays a perfect Jersey girl. Joseph Gordon-Levitt is hot and disarmingly sweet (esp for a porn addict). Julianne Moore and Tony Danza play interesting characters. 

4 stars for brilliant performances, hilarious moments and an engaging dramedy. Minus one star for the abrupt ending. What’s up with that?

RATING: 3.8 Stars (3.8 / 5)

Buy Don Jon on iTunes here.

It’s hard for a brand to stand out in the social media world, so I  understand why companies resort to edgy marketing but where is the line? 

Bolthouse Farms new Food Porn Index website is irresponsible regardless of how they spin their “encouraging healthy eating” message.

Targeting a family-oriented market and “rebranding” WTF to mean What The Food exhibits questionable standards as well.

Can we all stop and think for a moment about the messages we’re sending to our young’uns as they try to make sense of their world?

Paula Patrice Food Porn Tweet @paulapatrice

size0-2

It isn’t the first time I’ve seen this “selling strategy”. What happened to advertising for the average woman? 

Many argue that the average American woman is a size 12 and using that average woman in clothing catalogs isn’t sensible for an advertiser. Ok, I get it. Advertisers don’t want too much reality.

I’m all for aiming ads at the ideal average woman’s size, call her a “Perfect 6” or a “Curvaceous 8”.

Where designers have lost their marbles is not in Magazine Editorials or Look Books, where we all know images are retouched and models pose under unrealistic circumstances. In a catalog, where images are supposed to speak to the consumer, I’m calling WTF on this trend of retailers using 5’9″ models wearing a size zero (actual screenshot above). Not only can we not envision how that dress will look on anything wider than a hanger, but it makes me wonder: Are your clothes so poorly cut that you can’t hang them on an average body and still have them look decent?

At some point in this vanity game retailers and designers need to face the fact that only two things can come of an unrealistic sales display of garments:

1- We aren’t buying clothing that only looks good on stick figures, so your sales drop.

2- If we take a leap of faith and buy, there’s a good chance you’ll be seeing a high rate of returns. Your sales still drop.

So tell ya what… How about we start using models with body types that are, at the least, appealing to female shoppers in these online catalogs.

Because I’m a lot of things, but I’m nobody’s Size 0.

Bella Agency logo

There are three big, famous modeling agencies: Ford, Elite and Wilhelmina. They’re the powerhouses, but it’s hard to pivot a large corporate entity in a new direction. 

And fashion, my darlings, is moving in a new direction. Either move with it or move out of the way!

Let me explain:

Fashion used to have a defined cycle: runway, editorial, catalog, fit/showroom, commercial advertising. Each had it’s own time of the year so girls would move one cycle to the next, walk the runway one month, shoot the editorials the next month, shoot the catalogs in the months to follow. Fit and showroom girls were a full size 6 and worked a local market with the Fashion Coterie week every six months. Commercial was a frowned-upon adjective that implied cheesy lifestyle-type work and less money.

Europe was where models built their portfolios, starting in Milan and hopefully ending up in Paris. Germany had the money. Models would only move to NYC once their portfolios were strong and they’d compete in the high-stakes world of ad agencies and department stores. Japan was where models secretly went on six-week contracts to pad their bank accounts.

Fast forward to  today’s GLOBAL commercial fashion market generating over a trillion dollars per year. The Brazilians took over IMG’s booty-market (hello SI & Victoria’s Secret), Anina left NYC as an unknown model to break out as the most recognizable model in China, and Stephanie Winston Wolkoff took NY Fashion Week to Lincoln Center with the intention of making it a year-round event. The high-end fashion economy sunk to new lows and the retail sector reacted with severe downsizing and less-tailored garments; Macy’s acquired May Company, merging over 50% of US department store holdings into a single corporate entity while shuttering Macy’s West corporate headquarters.

Gone are the days of big budgets, trips to exotic locations with full teams shooting 6 shots in a day, and full-length catalog pages. Airfares hiked and models absorbed overhead costs in the hopes of keeping their clientele. Day rates dropped, but more models are willing to work for less, so clients cast a wider net. And then came eCommerce, the perfect solution for a resource-constrained retail world.

Ford NY has downsized to one division of models with a spectrum of ages & sizes. Consolidation is taking place across the entire industry. 

Think I’m wrong? Ford Models NY closed their Plus, Lifestyle and Classic boards on July 1st, 2013. Over 500 models and 20 agents went running for the doors to find new homes. Other agencies have followed suit, downsizing to their strongest, often youngest core of talent. Boutique agencies like DNA, Q Models, One Management and Muse are standing strong with solid, diverse, selective talent. Less models equals less overhead, which equals a better profit margin.

Photographers are shooting everything on white seamless in studio, 40 shots per day. Clothes are shown as still-life shots. Soon, it’ll just be one quick 360 degree video of a model in the clothes, and digital stills will be lifted from there. Faster and faster, until it all ends up feeling nothing like inspired art and more like a mass-production factory.

Fashion modeling has become commercially-driven and Warhol-ian. 
In the end, it’s a trillion-dollar business.

So, how does that affect my choice of agency representation? I’m betting on global commercial fashion and advertising to be the big consistent earners. Keep Reading »

In “The Devil Wears Prada“, one of my favorite movie scenes ever gives truthful insight into the “creative flow” of trends. It’s harsh, but true.

Meryl Streep (loosely based on Anna Wintour) ends her rant with “…then trickled on down to some Casual Corner where you no doubt fished it out of a clearance bin…”

Ummm what’s wrong with Casual Corner? HA

There’s an unspoken-about gap between high fashion and consumer fashion, as if high fashion wants to pretend that it could exist without consumerism, but it couldn’t, at least not in the economic materialism sense. There is no superior value to a $4000 limited-edition designer coat than a $300 private-label department store coat, provided both are made of quality materials that will keep the wearer warm.

The material value is set by our individual values: softness, uniqueness in the market, innovation of design. The more unique an item is, the less it will sell to the masses, which means a designer needs to mark up the price to maintain a high profit margin and stay in business, since they won’t be selling high volume. The craftsmanship of these garments meets the standards of certain consumers’ values, thereby validating the price, at least in their minds. They want to acquire something people don’t have yet and they’re willing to pay for that item that “controls” the market.

The trickle down effect is that the unique item, now quantified by sales in the marketplace, will be copied, though in a generic style, to be sold to the masses. And therein lies the symbiosis.

If you’re interested in modeling, fashion, styling, magazines, Vogue, and/or runway GET THIS MOVIE for its educational value!!!

 

clintons at glaad
Former President Clinton’s opinion on marriage equality has done a 180 on how he sees the world in the past few years, thanks to some eye-opening by his daughter, Chelsea Clinton. During his presidency, Clinton signed the Defense of Marriage Act (DOMA), denying same-sex couples the federal benefits enjoyed by married couples. Now, he’s fighting his former self  to have the act repealed. Yes, he’s come to his senses – finally!
“Whenever we turn away from treating someone with the dignity and honor and the respect that we would like accorded to ourselves, we have to face the fact it’s about us.” — Former President Bill Clinton at the 24th Annual GLAAD Media Awards
“I want to keep working on this until not only is DOMA no longer the law of the land, but until all people — no matter where they live — can marry the people they love,” Clinton told the crowd at the 24th Annual GLAAD Media Awards, with Chelsea by his side. Keep Reading »
Helen Gurley Brown
HGB, the woman who needed no more than an acronym, died today. She was an icon, a force in magazine publishing, women’s liberties and a restorer of self confidence. It’s because of Helen Gurley Brown that books like 50 Shades of Grey can go mainstream in our market and Carrie Bradshaw is a single, successful, sexy city gal. Prior to the voice HGB gave women in the media, we were all emptionally-suppressed housewives living in Post-WWII conservatism chiefly concerned with ironing our husband’s underpants and minding our dinner party etiquette.

Read Sex & The Single Girlby Helen Gurley Brown

The longtime editor of Cosmopolitan Magazine who invited millions of women to join the sexual revolution died at age 90.  She was a trailblazer, one of the most influential 20th century feminists. Her book is a compelling look into how far we’ve come in our feminine liberties, and as Brown went on to become editor-in-chief at Cosmopolitan Magazine she put women in touch with themselves thanks to articles like “10 Ways To Turn Down The Boss”. If the book is too much of a time investment, at least click through to order the movie. At the beginning of her media career, which began with the 1962 book “Sex and the Single Girl”, HGB said that her aim was to tell a reader “how to get everything out of life — the money, recognition, success, men, prestige, authority, dignity — whatever she is looking at through the glass her nose is pressed against.” RIP HGB, you left an indelible mark on the world… and a big smudge on the glass.    
dizzy eyes

The food allergy and gluten intolerance fields are full of unknowns, but circumstantial evidence is building that there’s a direct correlation between allergies and vertigo. In my personal experience it only takes one bite of a nightshade food and within 60 seconds my world starts to spin with a feeling of walking down a dark tunnel, similar to the wooziness right before you faint. Know that feeling? We’ve all experienced it at some point.

This article by Nutrition Therapist Melissa McLean Jory is fantastic. It covers Gluten Ataxia – or put more simply if you’re gluten intolerant and eat gluten your head spins.

For me, once I started to understand what’s happening with my body and started removing foods that cause symptoms, I felt better just knowing I was in control. Knowledge is power.

Label-GMOs
You know how sometimes you make photocopies of a document and mark the original just so you remember which it is? Well if you were the American Medical Association and that document was our food, you’d say “Who Cares?” Here’s how self-contradicting the AMA is: In its statement, the AMA’s Dr. Patrice Harris said that their position recognizes that currently there is no evidence of materials differences or safety concerns in available bioengineered foods. See how she slipped in “currently?” Yeah, me too, and it makes me think Keep Reading »
purell
The study was funded by the NIH and was conducted by researchers at Johns Hopkins. They used data from a national health survey of 860 kids between 6 and 18. They looked at the connection between the levels of antibacterials and preservatives found in the children’s urine and the presence of IgE antibodies in their blood. IgE antibodies are chemicals your body produces in response to allergens, and they become noticeably elevated in people who have allergies. What they found was that kids who had had high levels of antimicrobial agents in their urine also had high levels of IgE antibodies. They were looking at seven different ingredients that have previously been shown to interfere with endocrine function in animals—bisphenol A (the newest scourge in plastics); triclosan; benzophenone-3; and propyl, methyl, butyl and ethyl parabens, which are found in lots of personal-care products and also in some foods and medications. In the end, they found that it was triclosan and both propyl and butyl parabens that were associated with higher allergy risk. What do all three of them have in common? Bingo: they’re all antimicrobial.   http://jezebel.com/5919817/weve-sanitized-our-children-into-a-bunch-of-itchy-allergic-messes
master cleanser
Celebs like Gwyneth Paltrow and Cameron Diaz who believe in alternative therapies have been bashed as starving themselves on kooky diets. However, the true source of the “lemonade diet” as it’s been called is The Master Cleanser. This isn’t concocted by some crazy chick trying to lose weight, it’s a book written by nutrition guru Stanley Burroughs in the 1940s as one of his alternative therapies to cure ailments like stomach ulcers. Should you wish to enlighten yourself to the benefits of Grade B maple syrup, which has as much calcium cup-for-cup as milk, and of electrolytes supplied by fresh lemon, a more natural source than Gatorade, the book was added to Amazon in 1999 at my request and with Mr. Burrough’s daughter’s assistance. While you’re there, take a moment to read the reviews by men and women whose lives changed because of this “crazy 72 year old fad”.   The NY Times did a great article with people’s opinions of the master cleanse. Give it a read and keep an open mind. Judge for yourself and first and foremost, listen to what your body tells you. It won’t steer you wrong. Here’s a link to help you: http://ppweb.co/KYQgOx
Listen up model wannabes and parents of potential models:  If you want to understand the process that happens from the time you get approached in the mall with a scout’s business card to going to NYC as a signed model, this show will give you a glimpse into the fast track. No, not all models have it this easy – most get rejected once they do that first test in NYC and they need to shoot more, practice more, attend open calls at agencies, send in polaroids, and work work work their way to getting signed. But in a perfect world, if a model truly has what it takes to become a Superstar, this is how it’d play out. Spend the $3, buy it on iTunes and take the time to really understand the process as well as enjoy the show. Below, my iTunes review. icon icon
Skipping the overhyped drama of “other” model shows, Scouted is the authentic process that model wannabes experience to go from potential to possible to signed-or-not.  I’ve worked with Beri – we’re both represented by Ford Models NY – and she is the 100% real deal. A superstar known for her DKNY campaigns, designer catwalks and ability to work in just about every market, she is exactly the type of model mentor that would bring out potential if these girls have it. Charles I’ve known for many years, and he has the type of inherent talent that can’t be learned in a beauty school; his eye for edgy-but-beautiful is unparalleled. And of course, Michael Flutie, Scott Lipps and the rest of the cast have reputations for creating countless model stars. So happy they kept this about the models’ opportunity and left the drama to the other shows. Bought my season pass and watched the first 4 shows back-to-back to catch up! 
To me, what defines a successful Calvin Klein collection is whether Creative Director Francisco Costa manages to walk the fine line of strong versus ladylike fashion while maintaining his slant towards sensuality as opposed to sexuality. The Calvin Klein label has always been minimalist, but for a while I felt it was going too structured. Everything had a belted waistline, structured collar, A-line cut, or a combination of the three! I’m old-school Calvin, I don’t want fussy, I’m looking for simple modernity, delicate fabrics, and flattering cuts that can cross over in my lifestyle between daytime casual and evening sexy. The Calvin Klein Women’s Spring 2012 Collection offers just the right balance for classy women who want a touch of feminine innocence but still desire strong shapes. I’m coveting the spaghetti-strap slip dresses that could be worn with sandals for a day in the sun, paired with a jacket for tailored evening, and even worn for bedtime lounging. From Hamptons to St. Barths, Miami to Santa Monica – these work. Reminiscent of the nightgown trend circa 1998, I’m back in love.  

 

my swimwear shoot for LL Bean is coming up this weekend. time to clean up the routine!

aloe makes your skin dewey, your digestion and metabolism efficient and in this heat it's actually refreshing! 

the only kind i like is george's. it tastes like water and isnt lumpy. kinda addictive tho Cool

 

George's Aloe Vera Aloe Liquid - 64 oz

George's Aloe Vera Aloe Liquid – 64 oz

Tastes Like Spring Water. Requires no refrigeration or specialhandling. Contains no preservatives or additives. Bitter Free! Anthraquinone Free! For Optimum results, drink 2 ounces twice daily.