Our brains lie to us. Our brains practically demand we eat an entire pint of ice cream at midnight or drink another glass of wine at 1am. We rationalize it’s okay because in that moment we are emotionally alive!
Free-spirited, caution-to-the-wind, live-for-today emotions remind us of our younger years when a small misstep was met with a quick recovery and our brains encourage us to relive those moments as we get older.
70 million American consumers bought the “barefoot running” vision, but they forgot about evolution.I purchased Vibram 5Fingers because their marketing message of feeling earth beneath my feet brought back memories of running in the grass barefoot, through a sprinkler or on the rainy pavement of my family’s driveway. The premise of Vibram’s marketing makes sense in our brains; running barefoot is the human body’s intended engineering.
However, our physical reality is that we do wear shoes and our bodies have adapted to them. Our gait compensates for heel height, foot pronation for impact, arch shape for fit. Most of us don’t live in a barefoot world anymore.
‘Naked running’ is like taking the rubber off your car’s tires.… Keep Reading »